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Ken Lacy

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How We Market Our Website
How We Market Our Website


Since we want StoriedSuccess.com to be successful, we began a marketing campaign for the site and our services. The old adage that the worst type of advertising is no advertising is still true. Currently, we use different types of marketing with proven techniques which have achieved major results.


Online Marketing

Online marketing has opened up incredible avenues for StoriedSuccess.com. Thanks to companies like Google and Overture, we can place ads for our company. Never before has it been easier to market a business than it is right now.
We’ve used online video ads to give us the kind of exposure that was previously limited to expensive national television campaigns. With low production costs and reasonable pricing, we have run an online video campaign at a fraction of the cost of traditional advertising.


Offline Marketing

The benefits of traditional marketing to StoriedSuccess.com cannot be overlooked in our digital age. Many companies are reaping the benefits of combining online and offline marketing techniques. For example, we have used direct mail or local advertising to drive potential customers to our site. This is a great and proven combination that results in increased traffic and better conversions to our site.
We have actually saved money on print campaigns by relying on our website to do the actual selling while the print ad functions as a pointer to StoriedSuccess.com. Also, we’ve saved money using less words while building brand awareness. We now are looking into the possibility of radio ads as another venue to increase awareness of StoriedSuccess.com.


Word of Mouth Marketing

Word of mouth is still one of the most powerful forms of advertising on the planet. The best word of mouth comes from satisfied customers. We go the extra mile for them, and really work towards building relationships with our clients. This effort results not only in more leads, but customers contiune to advertise with to us. We sometime run special promotions or coupons for our regular clients to show them that they are special to us. We will continue to build on these relationships in the future.
The best marketing strategies take advantage of all the different types of advertising. By spreading our ad dollars around we’ve seen success and better interaction with the public. We started small by combining a special promotion that ran in both print and online avenues at the same time. We’ve kept track of the success of each method by using coupon codes and other methods to see which form suits our company and clients the best in this ever changing marketing world.