Eric
Hello.

Mayzee
Good morning, Eric.

Eric
Good morning, how are you?  This is Mayzee from Myalumniwebsite.com.  It is good to talk to you this morning. 

Mayzee
Thanks. You as well.  Can you give us an idea of what you do so that we can hear all about your marketing business and your new book?

Eric
Sure.  My company, Square 2 Marketing, helps business owners build marketing machines, drive sales, and grow their businesses.  A marketing machine is a collection of strategies and tactics that most small businesses could use at a very low cost to drive more opportunities to do business.  The book that we have created called, Reality Marketing Revolution, is a step-by-step guide on how to use that same methodology, even if you cannot afford to hire us as a marketing consultant.  It goes through step-by-step how you can create a strategy and the tactics that you can deliver that new messaging you have for your company.  Then at the end of each chapter, there is a couple of action steps that you can take to build your own marketing machine program.

Mayzee
And how did this book come into being?

Eric
Well, being that we are a relatively large firm and some of our clients are on the large side, my partner, Mike Lieberman, and I felt a little bad that small business owners also needed a different way to think about marketing their companies but maybe could not afford our services, so we wrote the book to simulate an actual engagement and give people our methodology for the mere $19.95 that you would spend on the book at book store.

Mayzee
Where can we get a hold of this book?

Eric
Well, the book is available at most major retail stores like Barnes and Noble and Borders.  You can buy it online at amazon.com or you could buy it directly from our website, which is obviously, realitymarketingrevolution.com.

Mayzee
That sounds great.  In closing, can you just tell us some of the biggest changes you see in the field of marketing over the last few years?

Eric
Sure.  A couple of things that the field is changing because we have the Internet now, and we have so many cable TV channels; and it is not the way that it used to be.  So two of the most popular ways that people are using to market their business are first, the Internet, having a good search engine optimization program and pay-per-click to have people find you, having a great website, and then capturing email addresses and contact information to start an email campaign are the four basic steps of a good Internet marketing strategy.  The other thing thats sweeping the nation, which is very affordable and very powerful is video marketing.  The advent of YouTube makes it available for anybody to record a video about their business and let people know, like, and trust them via the watching of a video, so that they can get a little closer to the company.  So Internet marketing and video marketing are two of the ways now that are probably the best thing for small businesses since the Yellow Pages.

Mayzee
That is wonderful, thanks so very much.  Will you tell us the name of your company and your book one more time?

Eric
Sure.  It is Square 2 Marketing, and you can find lots of free resources to help your business at square2marketing.com.  That is square, the number two, marketing.com and like I said, the book is called the Reality Marketing Revolution, and you can find information on that at realitymarketingrevolution.com.

Mayzee
That is great.  It hass been great talking to you today, and I look forward to reading the book.

Eric
You got it, thanks so much.

Mayzee
Thanks so much, Eric, bye-bye.

Eric
Bye-bye.